The five name types
Descriptive, suggestive, coined, arbitrary and founder names. What each one buys you, what each one costs you, and which ones survive a category leader.
Everything we have learned about naming, written down
Frameworks, category research and the practical collateral we hand clients during an engagement. Free, and not gated.
Naming conventions
The frameworks we actually use
The dictation test
If a stranger cannot spell it correctly after hearing it once, you will pay for that mistake in every support call and every conference introduction.
Phonetic friction
Consonant clusters, stress placement and why some names get shortened by customers within a month of launch.
The extension effect
How .com, .ai, .io and regional dots change the meaning of the same word, and when the extension does positioning work for you.
Trademark reality
Class collisions, adjacent marks and the difference between clear to register and safe to build on.
The handle sweep
Why matching social handles should be screened before you choose, not chased after you launch.
Industry watch
What is moving in naming and domains
Market analysisWhy .si sustains — but does not overtake .ai
Read the piece
Market dataGold rush of .si names
Read the piece
Brand protectionBrand protection and keeping your Dot HQ safe
Read the piece
Category researchNaming in AI: the year the extension started doing the work
Read the piece
AftermarketFour-letter .com pricing, 2021 to 2026
Read the piece
Regional dotsWhen a country extension is an asset, not a compromise
Read the piece
RebrandingThe twelve months after a name change
Read the piece
StartupsNaming before incorporation versus after
Read the piece
TrademarkThe adjacent-mark problem nobody screens for
Read the piece
Resources
Collateral you can take away
Gold Rush Of .si Names
The registry’s own counters tell the story faster than any analysis can. Here is who is buying, how little of it is end-user demand, and the detail nobody is discussing
Why .si Sustains — But Does Not Overtake .ai
Slovenia’s two letters have a floor that .xyz never had, and a ceiling that .ai will never share.
Brand Protection And Keeping Your Dot HQ Safe
Every brand deserves a better Dot HQ. With more than a thousand extensions live and a new one capable of absorbing 130,000 registrations in a fortnight.
Want the frameworks applied to your own shortlist?
Send us the names you are considering and we will run them through the same screens.