Invent the name
Names are built from your positioning, your market and the sound you want in a customer's mouth. Original, ownable, and made to sit on a dot.
Name, dot, brand. In that order
Four stages of work and five checkpoints. You know exactly where things stand at the end of each one.
The four disciplines
Run as one engagement rather than four vendors
Pressure-test it
Pronunciation, spelling under dictation, meaning across languages, trademark exposure, and how it reads once the extension is attached.
Find the dot
If the obvious dot is held, we ideate the next best option rather than let you settle. Every survivor arrives with an availability position.
Acquire it, quietly
Anonymous approach, honest valuation, then negotiation, escrow and registrar transfer through to the asset in your account.
What happens week by week
BriefWe learn the business, the market, the tone and the dot you are aiming for.
InventAn original shortlist built for the dot rather than retrofitted onto what was free.
VerifyAvailability, linguistics, trademark exposure and holder research on every survivor.
NegotiateAn anonymous approach, an honest valuation, a fair offer made on your behalf.
TransferEscrow, registrar handover and the asset registered to your entity, in your control.
What you get
Deliverables at each checkpoint
Honest ranges, not promises
Available dot. Two to three weeks from brief to registered.
Held, motivated seller. Four to eight weeks.
Held, patient owner. Three to nine months, and worth the wait.
Not gettable. You hear it in week two, with alternatives.
- Brief
- A written naming brief we both sign off, including the dot strategy.
- Invent
- A curated shortlist with the reasoning behind every survivor.
- Verify
- Availability status, valuation range, trademark note and handle sweep.
- Negotiate
- A position update after every contact, and a recommendation.
- Transfer
- Escrow confirmation, registrar handover and the asset in your account.
Start with the brief. Everything else follows from it.
Thirty minutes on the business is usually enough for us to tell you what is realistic.