The name was taken
The obvious word for their category had been parked since 2003. They needed invention, not a longer search.
The companies that stopped settling for what was left
Over a thousand names and dots delivered to founders, funded startups and established businesses. A handful of them let us talk about it.
A brand's address is the one asset nobody can revoke
Every customer below arrived with the same problem in a different costume: the name they wanted was gone, or the name they had was holding them back.
The dot was a compromise
A hyphen, a prefix, or a country extension they had to explain in every meeting. It cost them credibility on first contact.
The business outgrew the name
A name built for one product, worn by a company now doing five things. The name had become a ceiling.
Ten engagements, told with permission
Artificial intelligence · Dot HeadquartersWhen your company is AI-native, your Dot Headquarters should be too
Confidential acquisition · Single-word .AI
Enterprise technology · AI · Domain strategyThe perfect .com was taken. The perfect Dot wasn't
Exact-match strategy · .AI acquisition
Naming · Brand capital · Dot Headquarters advisoryThey asked us for a domain. We worked on their headquarters
Naming strategy · Acquisition · Dot Headquarters
Fleet intelligence · Rebrand + acquisitionA four-letter dot for a fleet business going global
Acquired in 6 weeks · No public signal
Risk analytics · Name inventionA dictionary word that had to earn its extension
Cleared pre-announcement · Handles secured
Applied AI · AcquisitionBuying the exact name a company had already built on
Closed below internal ceiling
Agri-tech · Invention + dotA regional word carrying a global product
Named and secured in 11 days
Mobility · RebrandReplacing a name the company had stopped believing in
Migrated with search equity retained
Data infrastructure · AcquisitionOne word, one dot, one very patient holder
Eight months · Single-owner transfer
Developer tooling · InventionA name that describes the product without being descriptive
Adjacent-mark risk cleared
Reading list
Articles that go deeper on this work
Why .si sustains — but does not overtake .ai
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Gold rush of .si names
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Brand protection and keeping your Dot HQ safe
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