Original names, built for a dot from the first hour
We do not resell expired lists or hand you words that happen to be free. Names are built from your positioning, your market and the sound you want in a customer's mouth.
A strong name must be memorable, pronounceable, legally defensible and ownable as a dot. We start with your positioning, generate at scale through Dotly.ai, then cut hard to nine names, each with its rationale and route to the dot.
Invention, not selection
Good fit if
You need a name that does not exist yet
Pre-incorporation. Nothing committed, which is the cheapest moment to get this right.
New product or platform. A sub-brand that needs its own address.
Category is crowded. Every descriptive option is taken or too close to a competitor.
You want the .com. And you are willing to invent to get one.
What is included
What the engagement covers
A written naming brief
Agreed and signed off before invention starts, including territory, tone, and the dot strategy.
A curated shortlist
Typically nine names, each with pronunciation, meaning, extension fit and availability status.
Linguistic and dictation testing
Human-tested spelling under dictation, plus meaning across twelve language groups.
Trademark exposure notes
Class collisions and adjacent marks flagged in plain language for your counsel.
Extension recommendations
How each name reads on .com, .ai, .io and the regional dots your market trusts.
A route to acquisition
If your favourite is held, you get a valuation range and a plan, not a shrug.
How it runs
Four to six weeks, typically
BriefPositioning, market, tone, territory and the dot you are aiming for.
GenerateVolume generation through Dotly.ai against the agreed brief.
ScreenForty automated screens, then strategist curation down to a shortlist.
PresentNine names, each as a position rather than a word on a slide.
SecureRegistration or acquisition of the dot behind your chosen name.
Ready to start?
Tell us the business and the dot you are aiming for. The first conversation is confidential and costs nothing.