Invention and shortlist.
The full naming process, run with your existing equity and customer base in mind.
Move to the right name. Keep what you've built.
For established businesses that have outgrown their name, or that have concluded they need a sharper dot to lead with in the next decade.
Rebrand and migration
Changing a name is a logistics problem wearing a creative costume
The creative part of a rebrand is the part everyone worries about. The part that actually goes wrong is the migration: redirects, email continuity, search equity, and a team that starts using the new name before the infrastructure is ready.
We run both. The invention happens under the same discipline as any other naming engagement, and the migration is planned before a single announcement is drafted.
The name is holding the business back
You have outgrown it. The name describes what you did, not what you do.
It is a hiring problem. Candidates hear the name and mis-file you.
You are on a compromised dot. And explaining it in every meeting.
A raise or launch is coming. And you would rather announce on the right name.
What is included
What the engagement covers
Audit of the current name.
What it is costing you in recall, credibility and type-in leakage, stated honestly.
Acquisition of the new dot.
Anonymously, so nobody upstream learns a funded rebrand is in progress.
Migration plan.
Matching handles secured across the platforms that matter, at the same time as the dot.
Search equity protection.
Permanent redirects, canonical strategy and a twelve-month watch on what actually moved.
Announcement sequence.
Who hears it first, in what order, and what each audience is told.
What is included
What the engagement covers
Ready to start?
Tell us the business and the dot you are aiming for. The first conversation is confidential and costs nothing.