The name, the dot, the wordmark and the handles

A name is not usable until it has a form, a voice and the same spelling everywhere your customers will look for you.

Brand identity and handles

One identity, secured everywhere at once

Good fit if

The name is decided and now it has to work

  • You have just secured a dot. And the handles are still exposed.

  • You are announcing soon. And need the identity ready before the signal goes out.

  • You have a mark but no rules. And everyone writes the name differently.

  • You want it done once. Name, dot, mark and handles under one engagement.

Companies routinely secure the domain and then discover that the matching handle was taken three weeks earlier by somebody who saw their trademark filing. The sweep has to happen alongside the dot, not after it.

We deliver the name as a working identity: a wordmark, the rules for using it, a short verbal identity so everyone writes about it the same way, and the handles secured across the platforms your audience actually uses.

What is included

What the engagement covers

  • Wordmark and logotype

    The name drawn properly, in the weights and lockups you will actually need.

  • Usage rules

    Clear space, minimum sizes, colour and mono variants, and what not to do with it.

  • Verbal identity

    How the name is written, said, abbreviated and never abbreviated. One page, used daily.

  • Handle acquisition

    Matching handles secured across the platforms that matter, at the same time as the dot.

  • Email and DNS setup

    The address working on day one, with the registrar and records configured properly.

  • Launch assets

    A holding page, social avatars and the announcement copy, ready before you go public.

How it runs

Three to five weeks after the name lands

  1. SweepHandle availability checked across every platform in scope.

  2. SecureHandles and the dot registered together, before any public signal.

  3. DrawWordmark, lockups and usage rules.

  4. VoiceVerbal identity, boilerplate and the rules for writing the name.

  5. LaunchHolding page, avatars and announcement assets handed over.

Ready to start?

Tell us the business and the dot you are aiming for. The first conversation is confidential and costs nothing.