The check is one of roughly forty screens Dotly.ai applies to every candidate, and it is built to find the unfortunate homophone nobody thinks to look for. A name that means something unwanted in any of the twelve groups is caught before a strategist reads the shortlist, and long before a client has the chance to fall in love with it.
Names are read silently in a deck and then spoken aloud for the next twenty years, in every market a company sells into. A word that sounds harmless in one language and awkward in another is a rename waiting to happen. Screening is cheap. Discovery is not.
Who it is for
Clients on a name invention engagement do not need to do anything. The shortlist, typically nine names, arrives having cleared the check alongside the phonetic profile, human-tested dictation in four English accents, trademark exposure, availability and the handle sweep. The screen is automated. The recommendation is still made by a strategist.
Teams who already have names can use it too. Naming intelligence runs the same forty screens on a shortlist you bring us, between three and thirty candidates, and returns a ranked written verdict on each, usually inside two weeks. Send the list through the contact page.
